Sonntag, 24. November 2013

Bleached and enriched

I got one more fact for you, in case you're still with me on my trip to obscure america..

Bleached flour. Bleached white flour to be precise. I always thought white flour is pretty white. But obviously it's not white enough. So when you look at the baking isle here, most of the white flour you can get is pre-sifted, bleached and enriched.
The color of this stuff is a chalky white. Not very appealing if you ask me. Just think about the chemicals they use to have it look like that.
Lets tell you something else: literally everything you can buy that has some sort of grains in it is fortified/enriched. Enriched bread, enriched pasta, fortified cereal, enriched flour and rice. (That seems so odd to me. I always try to find stuff that's not.) Makes sense here though. If fresh fruits, vegetables and whole grains are abundant in the diet of a nation companies need to make sure people get at least a little vitamin somehow. If not, scurvy and diabetes would do their business hand in hand, I bet.

Kommentare:

Lillesis hat gesagt…

What? They bleach the flour on top if it being white anyways? Ewww! And even put vitamins into it, that's just ... strange. But as you said, in an upside-down way it makes sense.
They things you've discovered are interesting. Tell me, do more people in the US bleach their teeth?

birrrd hat gesagt…

I got no idea how many people bleach their teeth but I have the feeling it's quite common. At least in certain circles...

Lillesis hat gesagt…

Ewwwww...